Folklore is a creative agency. We design brands and communications that attract the right people, increase loyalty and create memorable experiences.
A selection of our favourite work is featured below.
Elaine’s ezyGoods
Elaine's ezyGoods is a rapidly expanding national supplier of Rent-to-Own household goods.
Folklore delivered an extensive research led branding program for ezyGoods corporate and consumer brands.
/ Market Research
/ Demographic Modelling
/ Naming
/ Brand Positioning
/ Consumer Brand Identity
/ Corporate Brand Identity
/ Art Direction
/ Advertising
/ Marketing
/ Vehicle Branding
/ Website Design
L’Oréal
L’Oréal Professionnel is the professional products division of L’Oréal Group. L’Oréal Professionnel combines a passion for fashion with the most innovative technology, forming strong links with top designers, photographers, and beauty/fashion magazines.
National advertising campaign to promote INOA professional hair colour.
/ Positioning
/ Print Ads
/ Online Ads
/ Direct Communications
VicRoads
VicRoads purpose is to deliver social, economic and environmental benefits to communities throughout Victoria by managing the Victorian arterial road network and its use as an integral part of the overall transport system.
Brandmark and Brand Identity Guidelines developed for VicRoads’ early childhood traffic safety education program - Starting Out Safely.
/ Brand Identity
/ Identity Guidelines
/ Powerpoint
/ Poster & Flyer
Tendency
Tendency offers communication outcomes in the areas of digital strategy, websites & online marketing.
Corporate Identity & Name developed to highlight Tendency's greater understanding of the human element of online experiences.
/ Naming
/ Positioning
/ Brand Identity
/ Website Design
Metaphor PR
Metaphor PR is a boutique PR agency based in Melbourne with the flair and talent of a global agency.
A vibrant, confident identity was created to reflect the owner's depth of experience and passion for helping her clients have an impact in the mediascape.
/ Naming
/ Positioning
/ Brand Identity
/ Website Design
The Kodiak Club
Melbourne’s only Bourbon Bar. Created by a close circle of friends, the Kodiak is based on the small neighbourhood saloons that define America’s bar culture, and Folklore was thrilled to help the team realise their vision for a full brand experience. The Kodiak Club recently won 'Best new venue of the year' and has also just been nominated for 'Cocktail bar of the year'.
/ Market Research
/ Naming
/ Positioning
/ Brand Identity
/ Brand Experience
/ Signage
/ Advertising